Tuli Botanicals brand kit

Colour tokens

Sampled from the logo sheet and the client infographic. Gold on cream is about 1.8:1 contrast, so gold is used for hairlines, icons and large display only, never for body text. Green on cream is about 6.5:1 and safe for text.

Typography

Two families, both SIL Open Font License and self-hosted. Cormorant Garamond carries display and headings at weight 500 with tight leading. Montserrat carries UI and body at 17px over 1.7. Allura appears exactly once, as the tagline flourish in the footer.

Cormorant Garamond, weight 500

Montserrat for reading, interfaces and labels.

Small caps label, 12px, 0.14em tracking

Healthy scalp. Strong roots. Confident crown.

Logo rules

The monogram and the full wordmark below are the supplied traced files, used verbatim. Clear space around the logo is at least the width of the t stem. Minimum icon size 24px, minimum full logo width 96px. Never stretch, outline, add shadows or place the logo on busy photo areas. Use black or green on cream and white; cream or gold on green and ink.

Motion tokens

120ms for hover, 240ms for UI, 480ms for reveals, 800ms for the hero entrance. Easing: cubic-bezier(0.22, 1, 0.36, 1) out, cubic-bezier(0.65, 0, 0.35, 1) in-out. Only transform, opacity and clip-path animate. Everything honours prefers-reduced-motion.

Voice

Calm, warm, honest, never hypey. Short sentences. Signature idea: not a miracle, a foundation. Consistency is key. Always say results vary from person to person. No em dashes, no exclamation marks, no guaranteed-results claims.

Brand enquiries: WhatsApp +264 81 309 4334.